Smo

Social Media Optimization (SMO)

It’s a digital marketing strategy, which primarily refers to efforts to improve the visibility of a website through social channels such as Facebook, blogs, Twiter, flickr, videos on youtube, delicias, Google, segmented social network subscribers, among others .

It’s a integration network of users that generate content by themselves and interact with others using an informal and dynamic language which is complemented with inter connectivity tools.
The objectives of these tools are generate constant feedback and inform about the latest trends, its main feature is the virality content or products.

Creating a good SMO strategy requires constant work and interaction with Web users. The rules of SMO are based on language and communication format to be developed from the company to its clients and also add users in the blogosphere, that conversion goals are "potential customers".

The language to be used on social sites should be oriented on informal communication between the store and its customers, facilitating feedback between the two.
Both client and company will have the opportunity to learn a little bit more about each other and thus sharpen the strategic work plans, so that both sides obtain satisfaction in the “exchange process".

Additionally, Social Media Optimization is a digital marketing tool closely linked to SEO(Search Engine Optimization).

Methodology:

• Buzz Marketing Campaign development and Social Media Optimization from informal perspectives concerning the brand and / or their products.
• The architecture of these modalities is based on the delivery of certain benefits to the Internet users to encourage participation in virtual communities. For example, raffle of technology products, discounts, among others defined by the medium.
• Advertising Oriented Information Architecture.
• Usability Intervention on satellite sites.

Immediate Objectives:

• Brand Presence.
• Virtual Buzz.
• Indirect Web Traffic Increase.
• Brand Development.
• Virtual Marketing.
• Informal Diffusion of Products.
• Customer Loyalty.
Supports

• FACEBOOK
1. Targeted networks.
2. Network Implementation by Product.
3. Commercial Letters Publication.
4. Contests and events advertising.

• MYSPACE.COM
1. Content Blogs oriented on Brand advertising and/or offers.
2. Published news spread worldwide.
3. Banner Development.
4. Spread characteristics of products and services.
5. Describe users’ experiences with products and services.
6. Capture potential customers.

• NEEDISH
1. Commercial Solutions.
2. Solve users’ needs.
3. Offer products and/or promotions.
4. Develop offers, promotions.

• WORDPRESS
1. Content Blog oriented on brands and/or offers advertising.
2. Published news, disseminated among users by content Tags.
3. Develop company’s banners and pictures.
4. Spread product characteristics.
5. Describe users’ experiences with products and/or services.
6. Perform potential customers capture.

• BLOGGER
1. Content Blog oriented on brand and/or offers advertising.
2. Published news, disseminated among users by content posts.
3. Develop company’s banners and pictures.
4. Spread product and service characteristics.
5. Describe users’ experiences with company's products and/or services.
6. Perform potential customers capture.

• YOUTUBE
1. Promotional Videos.
2. Develop of creative videos of products.
3. TV Commercial Implementation.
4. Brand Trailer construction.