Sem

SEM (Search Engine Marketing)
A modern and effective solution for business growth.

The development of marketing and advertising is constantly evolving and considers digital algorithms, which require comprehensive solutions and customization according to the organization’s specific objectives. This requires Web strategies oriented on virtual work; this is known as SEM, in more explanatory words it refers to the promotion process and the appearance in search engines (Google, Yahoo, MSN, etc.) to ensure presence in the network and attracting more potential customers.

One of the most famous lines related to SEM is related with payment campaigns on major search engines, our services are currently directed to the main search engine in the world, Google. This search engine accounts for approximately over 90% of planet’s searches, so the development of a strategy in this environment it’s a logical decision.
• Payment campaigns on Search Engines and Digital Marketing.
• Ad Words Campaigns in Google.

This type of advertising allows advertisers to pay to gain greater prominence in search engines like Google, Yahoo and MSN, that is in all targeted searches for certain keywords, as well as having a design and strategic position to get the attention of users or potential customers.

Advertisers are advised by a team of SEM experts and jointly conduct a pre-selection of keywords to trigger your ads, understanding keywords as products, services or items which the advertiser will incorporate into the search engine’s database and each time someone searches for these terms will find the propaganda in Ad Words. The advantage of this service lies in that the specific investment will only be done when a user actually clicks on your ad, developed in Ad Words and finally derives it to the company’s Web.

Globally, large companies spend a fairly significant percentage of the advertising budget on payment campaigns on Internet; this percentage is around 40%. This rate of investment translates directly to your web visitors and with a transversal content strategy, featured products, usability, architecture and design, all of these concretes in a purchase or an actual client completing quote forms online.

Google, the leading search engine worldwide, for several years provides a powerful advertising and segmented marketing tools that can be quantified at predetermined levels of investment set by the advertiser.

Advantages

• Sponsored links from Google have the advantage of being semantic, since they deploy on each specific search that satisfies the descriptions defined for a campaign. On the other hand, a great advantage is to develop campaigns for separate keywords, to search for specific products or concepts, which will display different ads according to various search criteria and potential.

• Each time you perform a specific search ads are displayed on a segmented way, according to search engine’s information and user’s background. Transforming your advertising in concrete and segmented results.

• They offer the possibility of having prominent advertising without major requirements.
• Have the ability to manage a campaign on an established max budget.
• It has the ability to manage different ads for different keywords.

• The campaign has several messages for each group of keywords, so when a user is searching for a specific keyword, a different content will be deployed of a user that performs the search with different terms. For these purposes DM develops multiple messages for proper distribution and use in Google with keywords of each group, which works in the engine rotation and variation of content used in the campaign, giving a greater angle of visibility and presence in the network.
• The performance of each message can be informed to customers. These reports provide valuable information on how to respond to different users and which of the messages are better at driving traffic and sales.

• Works with content Websites included in public campaigns.
• Changes, modifications and up dates can be done in real time to correct the objectives in the event of wanting to maximize the results, once the impact of messages is known in a given period of time.
• You’ll technically pay for clicks, in other words for results.

Disadvantages

• Does not work with content taken directly from the advertiser´s website, but only with the budget and chosen keywords, although this means higher angles of visibility.
• Based on budgets, large amounts can be spent in short campaigns, but larger budgets and effective clicks mean better results for the organization.

Service features

Diagnosis and keywords analysis related to the search type needed. Based on Ad Words reports.
• Generation of targeted ads according to keywords chosen for each campaign.
• DM produces multiple messages for use in Google with the keywords of each group, which works for the rotation of the engine.
• DM also uses the search campaign to test new marketing messages for customers. With greater effectiveness when conversions are considered.
• This is a very profitable way to test possible messages and the realization at a very low cost of a market research. With this technique there isn’t any negative impact on the search campaign, because Google automatically optimizes the creative search to deliver the best results for selective and segmented by objective messages.
• Determination of the campaign extension and budget.

• The campaign will feature a modular design, so that keywords related to the different groups of products or brands can have separate budgets and goals, or even be activated and deactivated, in line with business’ objectives.

Reports delivery and statistics.

• In all search activities a tracking is made through Certifica Metric. This monitoring is done from the beginning, through the conversion on the website. This makes our management very clear and enables the report on a wide variety of parameters, including: impressions, clicks, percentage of clicks, cost per clicks, conversions and conversion rate.

• DM is responsible for the inclusion of a tracking code on the client’s sites to trace and optimize conversions, if the customer doesn’t have an exclusive Web management agency.

Adwords campaign management cost.

• DM is able to manage campaigns to meet multiple objectives such as:

• Maximum traffic: Designed to deliver maximum traffic at the lowest possible cost per click. This strategy enables the sites to attract the largest possible audience each month, help brand building and deliver the highest number of conversions over time.
• Maximum Conversions: This strategy aims specifically to maximize the conversion, by paying more for keywords with higher conversion rate.

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