Optimization

Optimization

The search engine optimization can be done in two ways:

1 .- SEM campaigns (Search Engine Marketing)
2 .- SEO campaigns (Search Engine Optimization)

The organic or natural optimization consists in appear within the first few search options, according to keyword or keywords that users search for companies to define a certain area. The natural optimization within the first choices is not easy, so our agency is responsible for making all the assistance necessary to optimize a website and achieve the right optimization.

Our optimization advice is transverse and address each customer as a new challenge, so our service stands as a strategy for achieving each client objectives.

According to media studies, users searching on the internet don’t go beyond the first 20 results having found what they search for. Digital Marketing service parameters guarantee the inclusion of your website within search engines; such optimization occurs from the time that your website has been intervened to a previously agreed time.

The Web optimization or search engine optimization is oriented to position your website in the Top 20 of all the major search engines, this trough key concepts of your business. This optimization is necessary to publicize your business in internet, without a proper positioning the presence in Internet is useless, thus because the only public that visit your site will be the one that knows your web address, this means that your site will not be generating new businesses.

The positioning in the top places of search engines can be very useful to attract new customers by increasing traffic of your website, this way potential clients will visit your site and become aware about your services. At the time of counseling about search engine optimization, Digital Marketing delivers a comprehensive report covering the following fields:

1 .- Architecture
2 .- Information ubiquity
3 .- Usability and Findability

Within the service in optimization DM offers a complete development of your digital marketing strategy, planning it professionally, so that its results in time be as effective as possible and strengthen the Company’s Business Plan and / or campaigns that are developed in the key sales periods during the year. Therefore, the client will constantly get results that allow him evaluate the effectiveness of their actions and turn their investments into positive results over time.

Benefits of Organic Optimization
The benefits of natural or organic positioning in search engines are:

• Increase dramatically new contacts through your website, making it a business generating engine.
• Capture a portion of the market that comes exclusively from the Internet.
• Be ahead of the competition.
• Promote your company or domain, both nationally and internationally.
• Strengthen corporate image and brand recall.
• Become the market leader. Businesses listed within the first choices of search engines are considered the leading companies.
• Get a high return on your investment, with short term recovery, given the higher sales levels.
• Reduce sales costs or intermediaries in products commercialization.

DM delivers on each project:

• Brief with the upload of client’s Website (start of the project);
• Initial Technical Report (initial situation of the website);
• Analysis of competition in Top 20 positions (Keywords, meta tags, usability, etc.. start of the project);
• Keywords suggestions(start of the project);
• Initial Technical Report (initial situation of the site and development proposal in function of optimization).
• Website´s intervention report (changes made);
• Key words optimization report (monthly);
• High Search Engine Report (start of project);
• High Directories report (start of project);
• Business analysis with suggestions to develop digital strategies to optimize the optimization and presence of the Web in internet (including social networks).

The optimization work based on White Hat techniques will be performed manually through the Web optimization stages, this include transforming the Web into Google-Friendly site through the following tasks:

• Study of the competition´s Positioning;
• Study of the competition´s Keywords;
• Study of Keywords density;
• Increase of density;
• Content development based on Keywords;
• Website optimization based on Metatags;
• Creation and generation of Backlinks.

For a preliminary optimization report contact us and receive a full report of how your website works with Google.

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