They are a set of techniques and strategies that are studied, depending on the site to be optimized, to achieve good results in Google searches. Depends on the site's domain, keywords, site content, titles, Meta tags, links to other sites, etc.
Getting links to your site in Websites that have equal or greater importance than your own is essential to enhance your site. These are all factors that help to improve the Website optimization.
Digital Marketing is a group of experts that provides advice on Web optimization to position your site on the top places of Google and in this way attract new potentials customers to your company.