 1. To create a unique corporate identity that is closer to Web users.
2. The high value informational contents create loyalty bonds and spontaneous marketing actions on the network.
3. The contents are distributed in an interactive manner and their visibility is not limited to a chronological edition, that content will always be available on the blog.
4. Improve internal communications and enhance the productivity of the work team since the format alleviates some types of pressures that might occur in a physical brainstorming.
5. A blog helps Optimization keywords.
6. Is a way to generate interaction between the store and users or between different store areas.
7. Is the ideal place to explore campaigns impact and / or products that may be part of a larger advertising strategy. At the corporate level is an instance to reflect company’s actions and vision.
8. Is a modern way that ends with passive stance of the viewer and allows selecting by interest content (labels). From this point a new online sales form stimulated by blog contents can be design.
9. All communication strategies, sales and marketing will be directed towards surveys in the blog sphere.
10. The implementation of a corporate blog aims to establish a communication channel rich in feedback and become an operational Thinking Tanks from workers and different sections of the Company.
11. The advantages of this communication channel lie in the immediateness, requiring few resources to generate a quick synergy and cohesion between the different areas of the company.
Corporate Blogs Arrangements
Corporate blogs are divided in two broad areas: external and internal.
• External Blog: This arrangement will base point our campaigns, utilizes 2.0 Web tools to flood with content the blogosphere and network. • Blogvertising: Hot Site modalities and relationship marketing campaigns for specific products and phases depending on the seasonality of the product and/or service. The idea is to create a unique marketing experience with clients, campaigns that link the company’s products and services with life experiences of consumers, so they will not only see a product store but a brand with they can relate to and distributes customized products for different commercial business niches.
• Tecno influencer: Basically these types of blogs are focused on distribution and contact networks, to promote by different informal ways store’s products through resources such as: texts, videos and photos. (Example: Have a blog specialized on writing regarding an article that is being promoted in the company). His speech is based on rhetoric and seeks to influence their opinion or generate trends among users of the blogosphere.
• Internal Blogs: This form is oriented on communication within the company; it becomes an instant communication channel, fully effective in distributing and maintaining up to date all employees with the company.
• Internal Communication: Development of information from the Human Resources area to employees in a dynamic way that invites them to be part of the process. Basically is a strategy that seeks to convert executives and innovators in participants on the objectives of the institution. Some of its features are: online training, online recruitment, corporate thinking process, among others.
• Thinking Tanks: This unit focuses on creativity and content generation from the entire company, from a junior executive to the top managers. It is the basis for the creation of new projects involving workers executing jobs; who better than them to propose operative processes that can be optimized within the organization.
• Training: Platform implementation that would constantly illustrate about their work all employees from executives to vendors, this labor should be guided by the training department and/or Human Resources accordingly to the strategic content planning.
In Digital Marketing, we specialize in developing the process of migration or incorporation of the blog format to your commercial development. We advise you about all your web maketing strategy.
|
